Polaroid’s New Tech Trick : Socialmatic
Wonderfully Blends Analog And Digital Photography
Within the last five years or so, the tech world has bumped up our interaction with each other. Now that social media is a thing, communication has jumped to hyper-speed. Nowadays, you can tap into someone’s life with a click of a link. You can know where they are, who they’re dating and basically what their lives look like. Photography is also on the rise in a big way. Apps like Instagram have taken digital photo editing and sharing with a mainstream audience. Before, it was something left only to professionals. Now, even your mom and dad are posting selfies left and right.
The problem with all of this is that there’s never an actual physical photo to put on your actual real wall. Instagram has become so popular that people are solely using it for their photos. While people are taking more pictures of their lives than ever before, there’s no proof unless you go to log on to their account. What ever happened to the days when giving someone an actual physical photo of yourself was a thing?
Back in the day, Polaroid was already a step ahead of the curve. Before Polaroid, you needed to take your pictures on film to either a drug store or a film development shop. It was normally a drop-off and pick-up scenario that took several days. When the instant film was developed, Polaroid hopped on it. They nailed the instant gratification of seeing and sharing your photo right away. Starting in 1948, when the first Land Camera was sold, Polaroid has been paving the way for the instant camera, ever since.
In February of 2008, the company had announced that they would be discontinuing the production of their unique film. Unfortunately for tradition, sales of all chemical film industry-wide had dropped 25% per year since the turn of the decade. With the introduction of the digital camera and the iPhone, the use of a film camera has also dropped significantly. Now that you can have a high quality camera on your phone and be able to share photos it takes almost instantly, real film has become obsolete for most people.
Since Polaroid is such an innovative company, it comes as no surprise that they have popped up once again on the tech radar. Their new camera has everyone talking. Fusing old-school with new-school, they have designed a camera that offers the best of both worlds. It’s called Socialmatic and it’s the cool new camera on the block.
The Socialmatic takes digital pictures that you can instantly post on Instagram, Facebook, Twitter — whatever social network you choose. This is made possible because the camera is designed to have the ability to connect to Wi-Fi. If you’re not around a hotspot, you can always connect to the internet by syncing the camera to your phone via Bluetooth.
This unique camera runs on the Android OS. This gives you the ability to download apps to your camera as well. You can have Instagram and all your favorite social media apps right there on your camera. This is how you are able to post photos right to your account. The Socialmatic camera offers many different photo-editing apps right on the camera along with the filters you get on Instagram. The variety of effects, styles, and borders are endless. This can either be a good thing, for people who crave more options, or a bad thing, for people who have a hard enough time choosing filters on Instagram as it is.
Not only does it allow you to download social media apps and photo editing apps, but others apps as well. Things like web browsers and GPS navigation are possible with the Socialmatic camera. Built with a 4.5inch display touch screen, you can now actually surf the web on your camera. Sure, it can post photos of your pool party on Instagram, but you can also update your status on Facebook and send out a tweet about how awesome the party is on Twitter.
It’s no doubt that Polaroid has been keeping up with the times. It has a 14mp front camera for capturing landscapes and loved ones. It also boasts a 2mp rear camera. It seems that with the boom of selfies, tech companies have made it easy to snap a selfie. With all those photos you’re taking, you may be wondering, is this camera a one and done like the old Polaroids? The answer is no. The Socialmatic has 4GB of memory built-in, which can be expanded to 32Gb, to store all of your awesome life moments.
Now to the thing that Polaroid does best — instant photos. With revolutionary tech trick, the camera prints out beautiful 2″ x 3″ photos without ink. What?? Without ink? Yeah, that’s right. The need to “shake it like a Polaroid picture” is a thing of the past.
The new printing technology allows photos to be printed by embedding color into the paper. That also eliminates the need for ink cartridges or ribbons, thus making the camera more compact. The paper is also has adhesive backing, so you can easily stick your memories anywhere you want!
This little camera packs a big punch. With all of the features, this device rings up at a healthy $299. The paper needed for printing photos sells on Amazon for 22.98 for a pack of 50. That’s around .50 cents per photo— not bad for a photo that can last a lifetime!
Polaroid has taken the world of instant photos and the world of instant communication and brought them together in a perfect package. The Socialmatic is available now. Get it for your loved ones and start sharing photos in both the real world and the digital domain.